WTF!!!! OR WORTH THE FIGHT?

I developed Worth the Fight after—like so many Americans—I found myself looking around our nation and thinking WTF?

Let’s be honest, the past few years have been tough. Systemic racism and misogyny—both in our day-to-day lives and in our national politics. A global pandemic driving existing disparities between the “haves” and the “have-nots” further. A lack of belief in science and reason. Students and teachers risking their lives in the classroom. And the fall of Roe v. Wade jeopardizing not only reproductive rights for women, but also putting a crack in the foundation of our most precious civil liberties—all while throwing individuals, communities, and states into turmoil.

I couldn’t help but think, What the f**k? Where are we? What IS this?

And yet, I was becoming more engaged, showing up to protests, risking arrest, and trying to be a force for good.

But why? Because we are worth the fight, I thought. And that’s when it clicked…WTF…Worth The Fight.

Worth the Fight is an American company that believes our nation has yet to live up to its full promise. We believe that all people and especially marginalized groups like people of color, women, members of the LGBTQ+ community, indigenous people, and others deserve to be recognized as first-class citizens.

We make modern message gear so you can dissent in style — and so that we can do a little good.

Organize, letter-write, protest, and be civilly disobedient. Whatever you do, keep up the good fight.

-Anne M. Kostyo
Founder